Microsoft 365 SharePoint

Integrate Bing with SharePoint (Online) 2013 Search

I really love the new Search engine in SharePoint 2013 (including SharePoint Online 2013) and I said if before and will do it again:
“SharePoint 2013 Search out-of-the-box rocks!”

You can find the blog post where I explain my love for SharePoint 2013 search by clicking here. In this post I want to show you how east it is to integrated Bing Search results with the SharePoint search results. Why Bing and not Google, you probably wonder? That’s because Google doesn’t support the OpenSearch protocol anymore. Although Google is an awesome Search engine we need to show some love for Bing as Microsoft fan boys 😉

What does this look like? Let’s take a look at the following example:


I searched for marketing campaign content and in the result block five Bing Search results are shown. I can even click on Show More to see all the results:


Pretty cool right? Let me show you how to configure the integration with Bing! Start by clicking on Site Actions, Site Settings, Result Sources and New Result Source. Enter the following information:

Bing Search Results
This is an optional field. You can use it when more people configure Search to let them know what the Result Source is being used for.

OpenSearch 1.0/1.1

Query Transform

Source URL{searchTerms}&format=rss&Market=en-us

Credentials Information

Click on Save and your Bing Result Source is ready! The next step is creating a Query Rule. I always use the following example in my presentations and demo’s:

“Contoso has a large marketing department with a lot of relevant content on the Contoso SharePoint portal. Although a lot of marketing content is available there is of course more content on the Internet. The marketing department wants to automatically search Bing when people search for marketing content.”

We need to create a Query Rule that responds to the word marketing to launch a Bing Search. Go back to Site Settings and click on Query Rules. Select Local SharePoint Results and click on New Query Rule:

Rule name

Query Conditions
Query Contains Action Term Action and Action Term is one of these phrases: marketing

Add Result Block
Block Title: Bing results for “{searchboxquery}”
Configure Query:{searchboxquery}
Search this Source: Bing
Items: 5
“More” link goes to the following URL:{searchboxquery}

Now click on OK and Save. Your query rules is ready and Bing Search results are displayed when the word marketing is used in a Search query. Do you always want to use the Bing Search results? Just leave out the Query Conditions.

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  • Reply
    August 13, 2013 at 3:44 pm

    Does it take a few minutes/hrs to work ? Nothing happens. I followed your instructions step-by-step.

  • Reply
    Jasper Oosterveld
    August 14, 2013 at 4:37 am

    This should work immediately!

  • Reply
    August 15, 2013 at 4:25 pm

    Nope still got nothing. I followed everything correctly and double checked it. I read a similar blog like this one with a similar configuration but they were using Office 365 somehow. I don’t have Office 365. Could that be the case?

  • Reply
    Jasper Oosterveld
    August 16, 2013 at 6:11 am

    Do your SharePoint servers have an internation connection enabled? Perhaps that’s off and its blocked.

  • Reply
    August 19, 2013 at 2:51 pm

    How do I enable International Connection ? Can’t seem to find it.

  • Reply
    Jasper Oosterveld
    August 19, 2013 at 7:33 pm

    Sorry, I meant Internet connection.

  • Reply
    August 19, 2013 at 7:35 pm

    Well of course I have an internet connection. This is odd… Maybe I do need Office 365 to do it this way. I can’t think of anything else.

  • Reply
    Jasper Oosterveld
    August 20, 2013 at 5:19 am

    Not all of our customers always open up their Intranet portal to the Internet. Perhaps a port that’s closed?

  • Reply
    August 20, 2013 at 9:25 pm

    I get the following errors:

    Microsoft.Office.Server.Search.Query.Pipeline.Connectors.OpenSearchReaderConnector : WebException: [status=ProtocolError] System.Net.WebException: The remote server returned an error: (407) Proxy Authentication Required.

    Microsoft.Office.Server.Search.Query.Pipeline.Processing.OpenSearchReaderProducer : Unable to complete OpenSearch communication. System.Net.WebException: The remote server returned an error: (407) Proxy Authentication Required.

    So 407 errors. Is there something on the Bing side that I should do ?

  • Reply
    Jasper Oosterveld
    August 21, 2013 at 6:53 am

    ” (407) Proxy Authentication Required. “

    Looks like your Proxy Server blocks the access?

  • Reply
    November 13, 2013 at 1:04 pm

    its not working for me also..
    first i have created the result source then as stated above i configured and in test tab of results webparts its coming fine but when i am searching anything in the searchbox webpart its not comming

  • Reply
    January 5, 2015 at 6:37 pm

    Not working for me, either, and I’m using Office 365…

    • Reply
      Jasper Oosterveld
      January 5, 2015 at 10:32 pm

      Could you be a bit more specific? You are able to see the Bing results in the result block? Or not at all? Would you be able to tell me the steps you took?

  • Reply
    Andy Stout
    February 18, 2015 at 4:32 pm

    Your configuration works fine for me and I am getting results. They only problem is, I am only getting 8 results. No matter what I search, still only 8 items with no ‘Show More Results’ option. Is there anything I can do to fix this?


  • Reply
    [SP2013] OpenSearch “access is denied” for authenticated sources | Jaspers' Weblog
    October 2, 2015 at 9:21 am

    […] OpenSearch is a search protocol which can be used in SharePoint to query systems other than SharePoint iself. You can find OpenSearch when configuring a new search result source. One of the most common examples is displaying Bing search results within SharePoint. You can find a great post on that topic by Jasper Oosterveld here. […]

  • Reply
    Johnathan Lightfoot
    March 3, 2016 at 2:54 am

    Thanks a lot for the solution. I have it working with the exception of the More link. I don’t have it displaying. Is there anything else I should check?

  • Reply
    December 8, 2016 at 4:09 pm

    I have the bing search working in SharePoint but it doesn’t seem to be returning more than 8-14 results. Any ideas what could be causing it to not show all results?

    • Reply
      Jasper Oosterveld
      December 12, 2016 at 10:31 am

      Hi Chase, I haven’t worked with this solution in a couple years. Have you tried contacting O365 Support?

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